Private, tailor-made events

Racing
EventsCorporate events on track

Your event, behind the wheel of genuine race cars. On track, in the paddock and right into your premises.

Tailor-made events

From the first idea to the final debrief

A seminar, a client evening, a product launch or a reward for your teams: together we build an event around genuine race cars.

  • A fleet of four race cars, from the BMW M235i Racing to the Mercedes-AMG GT2, plus collector cars for your displays.
  • A professional team : our head coach Arthur Rougier, official McLaren driver, our coaches, our engineer and our mechanics.
  • One single contact, from programme to logistics, from welcoming your guests to safety on track.
On track

Your format, organised from A to Z

Your group, your dates, your wishes: we create your format and organise it from A to Z.

Day

Private day

Our cars and our team reserved for your group: programme, rotations, coaching and hospitality built around your guests.

Evening

Private evening

An evening at the circuit for your group: track sessions at sunset, followed by cocktails or dinner.

Passenger

Passenger rides for your guests

Your guests sit next to a professional driver and feel the thrill of racing from the passenger seat.

Driving

Group introduction

Your guests take the wheel in turn with a coach: group briefing, first laps in the BMW M235i Racing, then progression according to each person's level.

Exclusive hire

A circuit all to yourself

We hire a circuit exclusively for your event: the track, the facilities and a programme built entirely around your guests, on and off track.

Off track

The cars come to you

Static display

Our race and collector cars on display at your trade shows, openings, evenings or in your showroom.

On-site corporate event

A race car set up in your lobby or car park, with our team to present it.

Garage hospitality

A welcome at the heart of the team, lounge, catering, paddock tour and meeting the drivers.

Team challenge

Team building around performance: lap times, data and debriefs compared between teams.

Your brand in the spotlight

Your colours on our cars and in the garage for the event, for images that reflect your brand.

Photo and video

Coverage of your event, for your guests and your communications.

Who it's for

Every event starts from your goals

To thank, retain, unite or introduce.

Companies

Seminars, incentives, client and staff evenings.

Brands and dealerships

Launches, client days, exceptional key handovers.

Agencies and concierge services

A turnkey experience to offer your clients.

Clubs and associations

A day reserved for your members.

Groups of friends and private occasions

Birthdays, stag parties, group gifts.

To associate your company with the team all season and host your clients at every track day: the Partner Programme.

How it works

We handle everything

ConversationYour goals, number of guests, date and budget.
ProposalA detailed programme and a tailor-made quote.
PreparationCars, teams, logistics, insurance and hospitality.
On the dayWelcome, briefing, sessions, hospitality: you enjoy it.
AfterwardsPhotos, feedback and follow-up with your guests.

Let's talk about your project

An experience, a season in the Club or an event for your guests: let's meet at the SRO Race Center, around the cars.

102RON · Sales & leasing

Your exceptional car, on the road too

Buying, selling, consignment, personal sourcing anywhere in the world and long-term leasing of prestige cars.

Discover 102RON
Silver supercar in a studio